Three reasons Essex Property Trust and Cloudflare should talk.
Add a consistent security and performance layer around Essex's resident acquisition experience, then simplify DNS and email controls without forcing an application-platform rewrite.
Why now?
Cloudflare can wrap Essex's Vercel and Sitecore-backed leasing experience with consistent security and performance, then consolidate DNS, email, and media controls without forcing... Digital leasing supports 63,077 apartment homes and a $1.887B revenue portfolio.
Vercel headers and DNS are visible on the public site, which exposes apartment search, contact, and resident entry journeys.
The media hostname points to sitecoreproxy.io and the official site publishes image-rich apartment and community experiences.
Authoritative NS records use GoDaddy domaincontrol.com nameservers.
What to prove together
Prioritized by business impact and strength of public evidence.
Protect the Vercel resident-acquisition edge
WAF + Bot Management + Turnstile + Load Balancing What Cloudflare doesAdd consistent application security, bot controls, and traffic management in front of the existing Vercel application without replacing Vercel.
Proxy one low-risk hostname or route with the current origin preserved for rollback.
p95 latency, cache hit ratio, origin offload, blocked attacks, operating cost.
Optimize community media at the edge
Images + R2 + CDN / Cache Rules What Cloudflare doesAugment Sitecore with responsive transformations, modern formats, cache controls, and optional zero-egress storage for eligible derivatives and campaign assets.
Move one image collection or video class while retaining the current path for rollback.
Bytes delivered, startup or load time, quality, transformations, cost per asset.
Move authoritative DNS off registrar infrastructure
Cloudflare Authoritative DNS + DNS Firewall What Cloudflare doesPlace DNS on the same global control plane as application protection and traffic steering, reducing registrar dependency for production operations.
Import one low-risk zone, validate records, DNSSEC, and rollback before delegation.
Query latency, availability, change time, failed lookups, retired DNS cost.
Prove
Scale
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