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Executive decision brief | AI-powered programmatic advertising infrastructure

Three reasons PubMatic and Cloudflare should talk.

Point of view

Reduce edge and control-plane fragmentation around PubMatic's advertising and agentic platforms, then use measured data economics to evaluate deeper infrastructure opportunities.

Why Cloudflare?
Why now?

Cloudflare can collapse visible CloudFront, Akamai, NS1, and Apigee touchpoints onto one global network, reducing latency, policy handoffs, and cost without competing with... AgenticOS, more than 1,000 AI-powered deals, and 94.2 trillion quarterly impressions are raising the cost of fragmentation.

DNS / HTTP recon

CloudFront headers serve the apex, cdn.pubmatic.com points to Akamai edgekey, and authoritative DNS is on NS1.

Official company source

PubMatic reported 94.2 trillion Q1 impressions and 15.5 PB of new data processed daily, demonstrating the scale exposed to...

Official company source

PubMatic's 2022 engineering report documented 10+ production clusters, 1,000+ pods, and 150+ applications; current platform roles...

Three highest-impact use cases

What to prove together

Prioritized by business impact and strength of public evidence.

01 Business outcome

Consolidate CloudFront, Akamai, and NS1 at the Edge

CDN + Cache Rules + Cloudflare DNS + Load Balancing + WAF What Cloudflare does

A phased domain-by-domain program can reduce three public-edge control planes while preserving PubMatic's advertising platform and measuring latency and reliability by region.

Bounded pilot

Proxy one low-risk hostname or route with the current origin preserved for rollback.

Measure

p95 latency, cache hit ratio, origin offload, blocked attacks, operating cost.

02 Business outcome

Protect network ingress from Layer 3 attacks

Magic Transit + DDoS Protection + Network Analytics What Cloudflare does

Start with one announced prefix or network-ingress path to absorb Layer 3 attacks before they consume protected capacity, without changing the advertising platform.

Bounded pilot

Protect one announced prefix or ingress path with documented rollback.

Measure

Mitigation time, attack traffic blocked, clean-traffic latency, protected origin capacity.

03 Business outcome

Reduce the cost of multi-cluster ingress

Load Balancing + WAF + DDoS Protection + Cloudflare Tunnel What Cloudflare does

Centralize external ingress, health steering, and attack absorption before traffic reaches clusters, reducing repeated controls and unnecessary pod scaling.

Bounded pilot

Place one non-critical service or cluster ingress behind the common policy layer.

Measure

Ingress latency, failover time, blocked requests, load balancers retired, SRE hours.

Discover
Prove
Scale
01
30-day DiscoverBaseline CloudFront/Akamai latency, cache, traffic, attacks, and cost; proxy a low-risk hostname and place API Shield discovery ahead of one...
02
60-day ProveExpand successful delivery and API policies, then migrate authoritative DNS with dual-operation and rollback controls
03
Scale by evidenceBenchmark an eligible telemetry/data path on Workers/Queues/R2/Pipelines and govern one bounded AgenticOS/MCP workflow through AI Gateway and...
Compact value model
BaselineCurrent vendor run-rate + egress/compute + operating hours.
ValueRetired overlap + avoided load/incidents + hours returned.
DecisionAnnualized pilot delta - Cloudflare run-rate - one-time migration cost.
Cloudflare
overview
ProtectWAF, DDoS, bot, API and email security
AccelerateCDN, DNS, load balancing and smart routing
ConnectZero Trust, private access and secure networking
BuildWorkers, R2, AI and developer services